The Korean beauty trend can no longer be overlooked - Korean cosmetics have conquered the hearts of beauty fans worldwide. The focus is not only on care products, but also on Korean beauty culture: skin care is seen as one of the most important parts of the daily routine, as an investment in one's own health and well-being.
So why exactly are Korean cosmetics so popular?
innovation and quality
The Korean cosmetics companies are constantly on the lookout for new technologies and innovative ingredients and are the world market leaders in the beauty industry. In Asian countries people are not used to always remaining loyal to just one brand or one product. Instead, Korean women and men are constantly trying new things to perfect their own skin care routine. And numerous cosmetics companies try to convince the picky customers of their own products, and therefore never stop developing and bringing the most innovative care products onto the beauty market.
In addition, there are high quality standards for cosmetics in South Korea, which are strictly controlled by the South Korean authorities.
Clean beauty
The Korean care products are cruelty-free cosmetics, as animal testing is prohibited by law in South Korea. Harmful ingredients such as sulfates, parabens, steroids, artificial colors and fragrances are also generally avoided. Rather, exclusive components of natural origin are used: Centella Asiatica, snail filtrate, green tea, mugwort, rice, etc. Most of these active ingredients come directly from South Korea and belong to traditional Korean medicine.
Price-performance
The Korean cosmetics industry has shown the whole world that effective care products do not necessarily have to be expensive. You will find a variety of effective care products here to suit every budget. That's an added pleasant bonus to impressive skin results!
Lasting skin results
The active ingredients in combination with the Korean 10-step care system ensure that optimal skin results are achieved as quickly as possible. The well-known 10-step routine basically reflects two principles of Korean care: thorough skin cleansing and intensive moisturizing, because well cleansed and prepared skin absorbs the valuable active ingredients better. The application of several moisturizing products ("layering") aims to achieve the so-called "glass skin" - a healthy, radiant, fresh look.
Large selection
All manufacturers and brands have care products for all skin types, needs and goals. Korean cosmetics companies are always expanding and renewing their assortment, so everyone can find something suitable for themselves. And how cute and creative the packaging is for the products. That makes shopping fun, doesn't it?
Curious about the benefits of Korean skin care products? Try it out and treat yourself to an impressive skin experience.
